EXECUTIVE MANAGEMENT
Ms. Dearman is the Principal Owner and serves as Chief Executive Officer. She is a licensed California real estate Broker with over twenty years’ experience in Real Estate. She brings a wealth of experience and skills to the organization that has been the driving force in the growth and success of HSM. She is an action-oriented decision maker with strengths in problem solving, strategic planning and negotiation. Ms. Dearman holds a Bachelor of Science degree in biology/physiology from San Francisco State University and a Master’s in Business Administration with an emphasis on Marketing from California Polytechnic State University. Ms. Dearman is a member of the San Francisco Chamber of Commerce, The California Association of Realtors, The National Association of Realtors, The Property Managers Association and various volunteer organizations, as well as a founding member of SF Urban CHC.
TRACY DEARMAN
Principal Owner, CEO
E-mail : tdearman@hsmsf.com
Office : (510) 499-8601
CABRE# 01854012
Mr. Joseph is a Principal Owner of HSM and serves as President of of Property Management.
He comes to us from one of the world’s largest and most successful rental car businesses, Enterprise-Rent-A Car. During his fifteen-year career at Enterprise-Rent-A Car, Jerald held positions as Regional Recruiting Manager and Area Rental Manager. Even though his financial statistics, growth curve and profitability are quite impressive it is his dedication to the entrepreneurial ethic, marketing, and customer service that most distinguishes Jerald from others. He brings proven experience in leadership, strategic planning, customer service, contracts negotiations, tactical and effective sales and marketing execution to the HSM team. He is a relationship builder with an exceptional track record in developing, growing, and retaining satisfied clients. Jerald holds a degree in Business Administration with an emphasis in Marketing and Finance. He was one of the founding members of the 94124 Art Gallery, and President of the board of the Bayview Opera House.
JERALD JOSEPH
Principal Owner, President of Property Management
E-mail : jjoseph@hsmsf.com
Office : (415) 431-7655, ext 108
Jeff is the Vice President of Property Management at HSM. He leads the property management team and provides strategic oversight of the company’s property portfolio. He also plays a key role in driving HSM’s marketing and business development programs. With a focus on the long-term success of the company, Jeff is committed to promoting fair, efficient, and client-centered business practices. He continuously seeks innovative ways to enhance operations and elevate client service. Jeff credits HSM’s longevity and continued growth to a dedicated team that consistently delivers outstanding service. Jeff is also deeply committed to ensuring client compliance with the California Civil Code (Davis-Stirling Act), a critical aspect of HOA operations in the state. Before joining HSM, Jeff worked as a Reserve Study Analyst at Association Reserves SF, where he completed over 80 reserve studies. This specialized experience sharpened his skills in budget planning, forecasting, expenditure scheduling, and implementing corrective measures when necessary. Jeff holds a Bachelor of Arts in Communication Studies from California State University, Sacramento. He remains active in Bay Area community outreach initiatives. Outside of work, Jeff enjoys spending time with his wife Staci, visiting their families in the Central Valley, and attending live music and local sporting events.
JEFF MACHADO
Vice President of Property Management
E-mail : jmachado@hsmsf.com
Office : (415) 431-7655, ext 101
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Hao is our Director of Accounting and Management. He oversees the accounting department and manages a large portfolio of properties. Hao provides excellent leadership to our team and customer service to our clients. He always tries his best to resolve matters quickly and correctly. He is knowledgeable in Accounting and in software programs such as QuickBooks and all Microsoft Office products. Hao has a Bachelor of Science degree in Accounting from San Francisco State University. He joined HSM Property Management in 2019 as a Property Manager.
Hao Lin
Director of Accounting and Management
E-mail : hlin@hsmsf.com
Office : (415) 431-7655 ext 106